December 28, 2010

I can’t get enough of this. All out, no compromise, super attack dirt trials in very well prepped cars. The fantastic thing is the variety of cars competing and the coverage is top notch as usual. The Japanese seem to cover all of their automotive events very professionally and they concentrate on showing you the raw performance of a machine, rather than the artistic skills of the director piecing it together.

On the subject of coverage, Italy has a rich variety of racing disciplines and events of it’s own, yet there is hardly any coverage or advertisment for any of them. They seem to be very unaware and not up to date with modern methods of marketing when it comes to automotive events. Things do seem to be improving though…

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